It also set the record for the biggest YouTube Premiere with 979,000 concurrent viewers. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with " Gentleman" in 2013. Upon the music video's release, Kill This Love simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 1 million likes in 28 minutes and 56.7 million views within 24 hours of release, averaging about 650 views per second during that interval and making it the most viewed YouTube video in the first 24 hours after release. The music video also features elements of Greek mythology, such as the fractured Aphrodite statue serving as a metaphor for broken love, and features references to Christianity regarding the ecclesiastical setting. It was released simultaneously with the song,Īccording to Billboard, the visual features a variety of weapons, ranging from a car being driven with an intent to kill, to a giant hunting trap. Music video and promotion KBS banned the music video as member Rosé is seen driving a car without a seatbelt.Īn accompanying music video for the song was directed by Seo Hyun-seung and shot in mid-March. noted that the group's "girl crush" concept never felt more visceral than with this song. The song ends with an "imperial rallying cry to cut off the dead weight". The song contains "blaring horns and martial percussion", with Rosé and Jisoo leading the "impassioned" pre-choruses about breaking up. Its lyrics have been described as a "breakup anthem" and the song itself has been described as a stomping, brassy electropop track with trap elements. The song was written by Teddy and Bekuh Boom, who previously wrote " Ddu-Du Ddu-Du", while production was handled by them alongside R. Problems playing this file? See media help. A live recording of the Japanese version of "Kill This Love", recorded in the Tokyo Dome on December 4, 2019, was included in the group's third live album Blackpink 2019-2020 World Tour In Your Area – Tokyo Dome, released on May 6, 2020, through Universal Music Japan. No song of the version was released as a single. The album missed its initial release date and was released on October 16, 2019. On July 26, it was announced that the group would release a Japanese version of their EP Kill This Love on September 11, 2019. Between March 31 and April 1, multiple individual teaser pictures were posted onto their social media accounts. The single and EP were announced on March 25. Yang Hyun-suk, then-CEO of YG announced on February 8, 2019, that Blackpink was set for a comeback with an EP in March. It also became one of the most-liked videos on YouTube with over 25 million likes on the platform, and won the Music Video of 2019 award at the 45th People's Choice Awards. As of December 2023, it has achieved more than 1.9 billion views and is the second-most viewed music video by a K-pop group, after their own song " Ddu-Du Ddu-Du" (2018). Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views in that time. The song has been certified platinum in South Korea, Japan, and Australia, gold in France, and silver in the United Kingdom.Īn accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. It reached number one in Malaysia as well as on Billboard World Digital Songs, and entered the national charts in 27 countries. The song became the group's first top-50 hit on the US Billboard Hot 100 and the UK Singles Chart, thus also becoming the highest-charting song by a female K-pop act on both charts. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship.Ĭommercially, "Kill This Love" peaked at number two on the Gaon Digital Chart and the Billboard K-pop Hot 100 in South Korea. It was written by Teddy and Bekuh Boom and produced by them alongside R. The Japanese version of the single was released through Universal Music Japan on October 16, 2019. It was released on April 4, 2019, through YG Entertainment and Interscope Records, as the lead single for the group's second Korean-language extended play of the same name. " Kill This Love" is a song recorded by South Korean girl group Blackpink.
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